UPU CODE : UU6224001
Programme Aims
The program aims to produce graduates with an in-depth knowledge of English linguistics and business administration who are able to communicate effectively and think critically in a variety of business contexts.
Fundamentals of Applied Linguistics
Introduction to Phonetics and Phonology
Introduction to Morphology and Syntax
Introduction to Sociolinguistics
Introduction to Psycholinguistics
Semantics and Pragmatics
English Grammar and Use
Introduction to Language Testing
Introduction to Second Language Acquisition
Semantics and Pragmatics
Research Methods in Applied Linguistics
Language and Technology in Business Communication
Seminar in Applied Linguistics
Business Discourse Analysis
Designing and Managing Language Programme
Introduction to Psycholinguistics
Literary Appreciation
Language and Leadership
Vocabulary Acquisition in ESL Context
Language Planning and Policy
Forensic Linguistics
Corpus Linguistics
Intercultural Communication for Business
Multilingualism
Principles of Management
Business Accounting
Computer Applications in Management
Principles of Economics
Principles of Marketing
Elementary Statistics
Financial Management
Organisational Behaviour
Management Ethics
Human Resource Management
International Business
Management Information System
Entrepreneurship
Business Law
Electronic Commerce
Strategic Management
Quality Management
Creativity and Innovation
|
PROGRAMME |
MINIMUM REQUIREMENT |
|
UU6224001 BACHELOR OF APPLIED LINGUISTICS AND BUSINESS ADMINISTRATION WITH HONOURS |
1. Passed with minimum CGPA of 2.75. 2 (i) Passed with a minimum Grade C/6C at SPM Level in Mathematics/Additional Mathematics, or (ii) Passed with Grade E/8E at SPM Level in Mathematics/ Additional Mathematics. and Passed with Grade C/6C at SPM Level in Principles of Accounting/Basic Economics/Economics/Commerce/ Business/Entrepreneurial Studies/Physics/ Chemistry/ Biology/ Engineering Drawing 3. MUET: Band 4 |
|
N: MATRICULATION (Science) |
1. Passed Matriculation/Foundation programme with minimum CGPA of 2.75. 2. Passed with a minimum Grade C+(2.33) at Matriculation/Foundation programme in Mathematics. 3 (i) Passed with Grade C at SPM Level in Mathematics/ Additional Mathematics. or (ii) Passed with Grade E at SPM Level in Mathematics/ Additional Mathematics. and Passed with Grade C at SPM Level in Principles of Accounting/ Basic Economics /Economics/Commerce/ Business/ Entrepreneurial Studies/Physics/ Chemistry/ Biology/ Engineering Drawing 4. MUET: Band 4
|
|
P: MATRICULATION (Accounting) |
1. Passed Matriculation/Foundation programme with minimum CGPA of 2.75. 2. Passed with a minimum Grade C+(2.33) at Matriculation/Foundation programme in Mathematics and Economics/ Accounting. 3 (i) Passed with Grade C at SPM Level in Mathematics / Additional Mathematics. or (ii) Passed with Grade E at SPM Level in Mathematics/ Additional Mathematics. and Passed with Grade C at SPM Level in Principles of Accounting/ Basic Economics /Economics/Commerce/Business/ Entrepreneurial Studies/Physics/ Chemistry/ Biology/ Engineering Drawing 4. MUET: Band 4
|
|
U: FOUNDATION (Law) |
1. Passed Matriculation/Foundation programme with minimum CGPA of 2.75. 2. Passed with a minimum Grade C+(2.33) at Matriculation/Foundation programme in Introduction to Economics/Basic Economics/Economics 3 (i) Passed with Grade C at SPM Level in Mathematics / Additional Mathematics. or (ii) Passed with Grade E at SPM Level in Mathematics/ Additional Mathematics. and Passed with Grade C at SPM Level in Principles of Accounting/ Basic Economics /Economics/Commerce/Business / Entrepreneurial Studies/Physics/ Chemistry/ Biology/ Engineering Drawing 4. MUET: Band 4.
|
|
T: STAM |
1 (i) Passed with a minimum Grade C/6C at SPM Level in Mathematics/Additional Mathematics. or (ii) Passed with Grade E/8E at SPM Level in Mathematics/ Additional Mathematics. and Passed with Grade C/6C at SPM Level in Principles of Accounting/Basic Economics /Economics/Commerce/ Business//Entrepreneurial Studies/Physics/ Chemistry/ Biology/ Engineering Drawing 2 MUET: Band 4.
|
|
G1: DIPLOMA UA |
1. Successful completion of the Diploma or its equivalent which is certified by the Malaysian Government and approved by the University Senate with a minimum CGPA of 2.75. 2. MUET: Band 4. |
|
E2: DVM |
1. Successful completion of the Malaysian Vocational Diploma in Business or its equivalent which is certified by the Malaysian Government and approved by the University Senate with a minimum Academic CGPA of 3.00. 2. Passed with Grade C/6C at SVM Level in Mathematics. 3. MUET: Band 4.
|
|
LOC 1 |
Describe advanced and comprehensive theoretical knowledge of applied linguistics and business administration related to the field of study, work and/or practice. |
|
LOC 2 |
Demonstrate intellectual independence in the application of knowledge within specific field(s) by applying critical, analytical and evaluation skills in the field of study/work/practice. |
|
LOC 3a |
Demonstrate the ability to do research in applied linguistics and business administration. |
|
LOC 3b |
Use language flexibly and effectively for social, academic and professional purposes. |
|
LOC 3c |
Produce clear, well-structured, detailed text on complex subjects, showing controlled use of organisational patterns, connectors and cohesive devices. |
|
LOC 3d |
Use a broad range of information, media and technology applications to support study/work. |
|
LOC 3e |
Analyse linear and non-linear information for study/work. |
|
LOC 3f |
Demonstrate decision making capacities, accountabilities and professionalism by working towards predetermined goals and outcomes. |
|
LOC 4a |
Engage effectively in self-directed lifelong learning and professional pathways. |
|
LOC 4b |
Demonstrate entrepreneurial competency in selected project(s). |
|
LOC 5 |
Observe and identify ethical issues, make decision ethically, and act professionally within the varied social and professional environment and practice. |
The types of jobs that are suitable for this program are as follows:
Marketing manager
Business Language Consultant
Human Resource Officer (Administrator and Executive)
Banking Corporate Officer (Communication/ Advertising/ Branding Division)
Public Relations Officer
Project manager
Areas of services that require graduates of this program are as follows:
Government/Private SECTORS
Banks and Financial Institutions
Local and International Companies (Marketing & Sales Operations Division)
Marketing, Public Relations & Advertising Company
Telecommunication Companies
Manufacturing
The Bachelor of Applied Linguistics and Business Administration (with Honours) will be awarded to students who meet at least 150 credit hours of the following components:
|
University Core |
25 credit hours |
|
Programme Core |
14 credit hours |
|
First Major |
54 credit hours |
|
Second Major |
54 credit hours |
|
Free Electives |
3 credit hours |
|
Total |
150 credit hours |
UUM is the first public university to offer a double-major programme by combining two fields of knowledge - English applied linguistics and business administration, in line with developments and changes in the fields of business and communication at the regional and international levels.
Emphasis is on the mastery of English as it is the current and future language of international business (Harvard Business Review, 2012; Forbes, 2012).
Students who graduate with a dual major are more competitive compared to those who only have one major (Pitt & Tepper, 2012).
The field of Business Administration (Second Major) was recognized by the AACSB (The Association to Advance Collegiate Schools of Business) in 2016.
Ms Haryati Bakrin
Coordinator
Bachelor of Applied Linguistics and Business Administration (Honours)
School of Languages, Civilisation and Philosophy
Universiti Utara Malaysia, 06010 UUM Sintok Kedah
Telephone : 04 9285541
Fax: 04 9285709
Email:
---------------------------------------------
Ms Rosilah Ishak
Administrative Assistant
School of Languages, Civilisation and Philosophy,
Universiti Utara Malaysia, 06010 UUM Sintok Kedah.
Telephone: 04-9283017
Fax: 04-9285709
Email: