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PROGRAMME STRUCTURE

The Bachelor of Applied Linguistics and Business Administration (with Honours) will be awarded to students who meet at least 150 credit hours of the following components: 

COMPONENTCREDIT HOURS
UNIVERSITY CORE 25
PROGRAMME CORE 14
FIRST MAJOR 54
SECOND MAJOR 54
FREE ELECTIVES 3
TOTAL

150

PROGRAMME STRENGTH

UUM is the first public university to offer a double-major programme by combining two fields of knowledge - English applied linguistics and business administration, in line with developments and changes in the fields of business communication at the regional and international levels. Emphasis is on the mastery of English as it is the current and future language of international business (Harvard Business Review, 2012; Forbes, 2012). Students who graduate with a dual major are more competitive compared to those who only have one major (Pitt & Tepper, 2012). The field of Business Administration          (Second Major) was recognized by the AACSB (The Association to Advance Collegiate Schools of Business) in 2016. 

CORE COURSES FOR BOTH MAJOR

APPLIED LINGUISTICS CORE COURSES (FIRST MAJOR)
  • Fundamentals of Applied Linguistics
  • Introduction to Phonetics and Phonology
  • Introduction to Morphology and Syntax
  • Introduction to Sociolinguistics
  • Introduction to Psycholinguistics
  • Semantics and Pragmatics
  • English Grammar and Use
  • Forensic Linguistics
  • Language and Leadership
  • Introduction to Second Language Acquisition
  • Research Methods in Applied Linguistics
  • Language and Technology in Business Communication
  • Seminar in Applied Linguistics
  • Language Planning and Policy
  • Business Discourse Analysis
  • Designing and Managing Language Programme
BUSINESS ADMINISTRATION CORE COURSES (SECOND MAJOR)
  • Principles of Management
  • Business Accounting
  • Computer Applications in Management
  • Principles of Economics
  • Principles of Marketing
  • Elementary Statistics
  • Financial Management
  • Organisational Behaviour
  • Management Ethics
  • Human Resource Management
  • International Business
  • Management Information System
  • Entreprenuership
  • Business Law
  • Electronic Commerce
  • Strategic Management
  • Quality Management
  • Creativity and Innovation
  • Intercultural Communication for Business

CAREER OPPORTUNITIES

LIST OF RELATED JOBS
  1. Marketing manager
  2. Business Language Consultant
  3. Human Resource Officer (Administrator and Executive)
  4. Banking Corporate Officer (Communication/Advertising/ Branding Division)
  5. Public Relations Officer
  6. Project Manager

REQUIREMENT

ENTRY REQUIREMENT

PATH 1

A: STPM (Arts)

S: STPM (Sciences)

1. Passed with minimum CGPA of 2.75. 

2. (i) Passed with a minimum Grade C/6C at SPM Level in Mathematics/Additional Mathematics. 

          OR

    (ii) Passed with Grade E/8E at SPM Level in Mathematics / Additional Mathematics. 

          AND 

    Passed with Grade C/6C at SPM Level in Principles of Accounting / Basic Economics / Economics / Commerce / Business/ Entrepreneurial Studies/ Physics/ Chemistry/ Biology/ Engineering Drawing

3. MUET: Band 4

 

PATH 2

N: MATRICULATION (Science)

1. Passed Matriculation/Foundation programme with minimum CGPA of 2.75

2. Passed with minimum Grade C+(2.33) at Matriculation/ Foundation programme in Mathematics.

3. (i) Passed with Grade C at SPM Level in Mathematics/ Additional Mathematics. 

     OR

     (ii) Passed with Grade E at SPM Level in Mathematics/ Additional Mathematics. 

     AND

     Passed with Grade C at SPM Level in Principles of Accounting/ Basic Economics/ Economics/ Commerce/ Business/ Entreprenuerial Studies/ Physics/ Chemistry/ Biology/ Engineering Drawing  

 

PATH 3

P: MATRICULATION (Accounting)

1. Passed Matriculation/ Foundation programme with minimum CGPA of 2.75

2. Passed with a minimum Grade C+(2.33) at Matriculation/ Foundation programme in Mathematics and Economics/ Accounting.

3. (i) Passed with Grade C at SPM Level in Mathematics/ Additional Mathematics. 

     OR

     (ii) Passed with Grade E at SPM Level in Mathematics/ Additional Mathematics.

     AND

     Passed with Grade C at SPM Level in Principles of Accounting/ Basic Economics/ Economics/ Commerce/ Business/ Entreprenuerial Studies/ Physics/ Chemistry/ Biology/ Engineering Drawing

4. MUET: Band 4

 

PATH 4

U: FOUNDATION (Law)

1. Passed Matriculation/ Foundation programme with a minimum CGPA of 2.75

2. Passed with a minimum Grade C+(2.33) at Matriculation/ Foundation programme in Introduction to Economics/ Basic Economics/ Economics.

3. (i) Passed with Grade C at SPM Level in Mathematics/ Additional Mathematics.

     OR

     (ii) Passed with Grade E at SPM Level in Mathematics/ Additional Mathematics.

     AND

     Passed with Grade C at SPM Level in Principles of Accounting/ Basic Economics/ Economics/ Commerce/ Business/ Entreprenuerial Studies/ Physics/ Chemistry/ Biology/ Engineering Drawing

4. MUET: Band 4 

 

PATH 5

T: STAM

1. (i) Passed with a minimum Grade C/6C at SPM Level in Mathematics/ Additional Mathematics. 

    OR

     (ii) Passed with Grade E/8E at SPM Level in Mathematics/ Additional Mathematics. 

     AND

     Passed with Grade C/6C at SPM Level in Principles of Accounting/ Basic Economics/ Economics/ Commerce/ Business/ Entreprenuerial Studies/ Physics/ Chemistry/ Biology/ Engineering Drawing

2. MUET: Band 4

 

PATH 6 

G1: DIPLOMA UA

G2: DIPLOMA POLYTECHNIC

E3: DIPLOMA IPTS

1. Successful completion of the Diploma or its equivalent which is certified by the Malaysian Government and approved by the Univeristy Senate with a minimum  GCGPA of 2.75.

2. MUET: Band 4

 

PATH 7 

E2: DVM

1. Successful completion of the Malaysian Vocational Diploma in Business or its equivalent which is certified by the Malaysian Government and approved by the University Senate with a minimum Academic  GCGPA of 3.00.

2. Passed with Grade C/6C at SVM Level in Mathematics.

3. MUET: Band 4.

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Ms Haryati Bakrin

Coordinator

Bachelor of Applied Linguistics and Business Administration (Honours)

School of Languages, Civilisation and Philosophy

Universiti Utara Malaysia

06010 Sintok Kedah

Telephone: 04-928 5541

Fax: 04-928 5709

Email: haryati@uum.edu.my